Proven Leadership.

Measurable Growth.

Before founding Bridge & Bottle, we led and contributed to revenue, brand, and performance initiatives across hospitality, consumer brands, and founder-led ventures.

These experiences shape how we build today.

A Note on Attribution

The work below reflects founder-led experience across previous roles, properties, and organizations.
Bridge & Bottle applies the same strategic discipline to every engagement.

Line drawing of a bridge connected with four bottles, two on each side, in a simplified and stylized style.

01 - Revenue Rescue Through Experiential Innovation

Interior of a modern restaurant or bar with artistic lighting fixtures and decorative elements such as metallic and illuminated surfaces, patterned flooring, and styled seating.

  • Led by Jenna Phillips

  • A rooftop outlet was closed during COVID. Travel stalled. Revenues were hemorrhaging. The property was at risk of closure.

  • Conceptualized the Midwest’s first Igloo Bar, a seasonal, scarcity-driven pop-up designed to operate safely within city mandates while driving premium demand

  • • $16,000 capital investment → $1.1M gross revenue
    • 180 covers per night at $58.50 average
    • $9,450 ancillary rental revenue
    • 8.1M combined UVM press coverage
    • 18-week sold-out run

    Revenue recovery. Brand relevance. Operational survival.

Line art of a bridge with three towers and suspension cables, decorated with multiple bottles.

02 - Urban Hotel Turnaround

View of a hotel entrance with a woman walking outside. The photo is taken from inside a bus or vehicle, with a framed window and silhouettes of seated passengers in the foreground. The scene features a lit hotel sign, a glass door entrance, and a clear sky in the background.

Boutique Independent Hotel | Second Tier City

Led By Jenna Phillips

  • Post-COVID secondary market decline. Weak brand identity. Inconsistent group bookings. Revenues deeply in the red.

  • Rebuilt sales + marketing alignment. Implemented immediate group recovery tactics alongside long-term brand repositioning.

  • Within 90 days:
    • ~$65K additional group/catering revenue per month
    • ~$15K ancillary revenue per month

    Within 6 months:
    • 250% increase in inbound leads
    • 380% growth in group + catering
    • $380K on the books in group revenue
    • Travel + Leisure Award win (2023)

    Sales and marketing alignment drove both short-term cash flow and long-term brand momentum.

A continuous line drawing of a suspension bridge with two towers and bottles placed along the bridge, in a gold color.

03 - National Brand Activations at Scale

A person on scaffolding, painting a wall with a brush, with a bucket of paint nearby.

Commercial Development Product | National Retail

Directed by Jordan Rogers

  • A multi-brand national portfolio needed to stand out in a crowded category while translating media moments into measurable performance

  • Designed immersive, story-driven activations anchored in cultural relevance and craftsmanship. Integrated experiential PR with email and digital performance systems

  • 2025 Color of the Year Campaign
    • 1.4B+ earned media impressions
    • Record-setting 35 media attendees

    100th Anniversary Activation
    • 300M+ impressions within 60 days

    Portfolio Performance Impact
    • $152K YoY increase in email-driven revenue
    • 425% subscriber growth (2023–2024)

    Experiential storytelling paired with disciplined performance systems.

Line drawing of a bridge with towers and suspension cables, repeated across the image with a bottle at each tower.

04 - Founder-Led Competitive Brand Scaling

Large esports arena filled with people watching a gaming competition. Multiple big screens display fiery graphics. Green and yellow stage lighting. Gamers seated at tables with computers. Audience seated in tiers.

GGPR Esports | North American Competitive Esports Organization

  • Entered a North American esports ecosystem dominated by legacy organizations with larger budgets and established sponsorships.

  • Built a high-performance roster while treating brand, audience, and monetization as strategic assets.

  • • Undefeated ESEA Main season + playoff sweep
    • Ranked #6 in North America (HLTV)
    • Competed at Intel Extreme Masters, United Center
    • $60K+ in competitive earnings
    • $10K+ in merchandise sales
    • 10,000 concurrent Twitch viewers

    Performance + visibility + monetization aligned.

Co-Founded & Led by Jordan Rogers

Across hospitality, national brands, and founder-led ventures, our outcomes are the same:

When strategy, brand, and revenue systems align — growth compounds.

Bridge & Bottle was built on that discipline.

A person working at a white desk with a closed laptop, a glass of water, a stack of three books, and a smartphone. On the desk, there is also a camera and a white vase with dried flowers, and the background features wooden paneling and cream wall curtains.

If your property, portfolio, or brand is ready for measurable, disciplined growth — connect with us.

Schedule a Strategy Call